Belgium: advertising in “poor taste”

“In recent memory, a comic has never been reprimanded by the bishops, even if cartoons or comedy sketches could offend the sensibilities of believers. There is freedom of expression in our democratic societies and a right to express humour. We defend this freedom, even though it does not immunize us against poor taste”, declared Eric de Beukelaer, spokesman of the Belgian Bishops’ Conference, in commenting on the advertising campaign adopted by “Plug TV” in which a laidback Christ appears amid semi-naked models. “I’m mortified – said the company’s managing director – if the commercials shocked anyone; that wasn’t our intention”. “In democratic societies – continued de Beukelaer – blasphemy is not an offence that can be pursued at the judicial level. And it’s right that should be so, but this situation requires on the part of everyone a minimum of respect for the beliefs of others. Blaspheming what is sacred to others for no other reason that making fun and causing provocation, is not worthy of a society that aspires to be pluralist and multicultural”.