University of the Holy Cross: "strategic direction"” “

A reflection among professionals of institutional communication “on some points relating to the direction of departments for communication”: that’s the objective of the 5th professional seminar on the communication offices of the Church that the Pontifical University of the Holy Cross (www.asc.urbe.it) is organizing in Rome from 27 to 29 April. “Strategic direction of communication in the Church. New challenges, new proposals” is the title of the meeting which, explain its promoters, is intended to offer criteria and guidance on contents and operational procedures, starting out from the consciousness of “dioceses and Bishops’ Conferences” of the importance of “disseminating knowledge of the nature and activity of the Church in the various cultural and professional fields” through special departments of communication”. The speakers at the seminar will include Julia Prats, lecturer in communication at the IESE Business School (Spain), Maria Hasselgren (Press Office of the diocese of Stockholm) and Victor Khroul (Press Office of the Russian Bishops’ Conference).