Taking advantage of the interest raised by the World Cup to propose a message about the call to priesthood. The idea occurred to the National Vocation Office of the Bishops Conference of England and Wales, which launched an advertising campaign, in which priests are "compared" to football champions. In the poster, a football player holds a football and concentrates on his action. In the same poster, the same football player is portrayed with the cassock on, concentrated on praying. "Football makes up an important part of the life of many young people. Everybody knows explains Paul Embery, in charge of the Vocation Office that in order to become a professional footballer you need dedication, passion, years of training, perseverance, and teamwork is essential, not just limited to the match. Priesthood too is somehow like this, and so we wanted the young to know that".
