” “A strong appeal to those who own or work in mass media, to make sure the promotion of the common good is never sacrificed for the sake of personal profit or an ideological agenda that does not keep public interest into account. This was made today by the Pope, as he received in audience the participants in the plenary assembly of the Papal Council for Social Communication. As he mentioned the important apostolate of social communication, both as a direct form of evangelisation and as a contribution to the promotion of all that is good and true for any human society, Benedict XVI pointed out to the mass media the challenge of encouraging social communication and the entertainment industry to play a leading role in the promotion of truth and peace. Among the most pressing tasks, the Holy Father mentioned the need to preserve and support marriage and family life, which are the foundation of any culture and society, in particular by showing to children and young people edifying models of human life and love. At the end of his speech, Benedict XVI urgedthose present to “work harder to help those who work in the mass media world to promote what is good and true, especially in respect of the meaning of human and social life, and to denounce what is false, especially the harmful trends that undermine the building of a civil society worthy of human beings”.” “
