” “Politically, claims Benedict XVI, "we must prevent the media becoming the loudhailer of economic materialism and ethical relativism, the true plagues of our time". On the contrary, "they can and must contribute to spreading the truth about man, defending it in front of those who tend to deny or destroy it". According to the Pope, therefore, "the search for and the presentation of the truth on man are the loftiest aims of social communication": "using for this purpose all the languages, increasingly finer and more elegant, that the media have available, is an exciting job, entrusted first and foremost to the industry operators", as well as to "anyone", considering the mew media "are changing the face of communication and perhaps this is a precious opportunity to reshape it". Man, insists the Pope, "longs for the truth, is in search of the truth: this is also proven by the attention and success received by so many printed products, good quality programs or TV dramas, in which the truth, beauty and greatness of man, including his religious dimension, are acknowledged and aptly portrayed". Hence the Pope’s wish that "may always be there brave communicators and genuine witnesses of the truth", who, prompted by faith, "may voice today’s cultural needs".” ” ” “
