” “However, warns Reicherts, "neither Brussels nor Luxembourg can make Europe known to its citizens; it must be the bodies and the players working in each country that must do that, for instance by illustrating and promoting some important assets, such as the single currency or freedom of movement from one country to the other". According to the general manager of Opoce, "this new communication strategy needs everyone’s cooperation". Hence the need to "strengthen the synergy between the European institutions and the publishing world" that was born with the establishment, in 1996, of the EU’s Publishers’ Forum, acting as a liaison between Opoce, the Authors’ Service of the European institutions and publishers of all over Europe, co-chaired by the president of the Federation of European publishers, Federico Motta (Fep), and by the general manager of Opoce, Reicherts. According to the president of Eurispes, Gian Maria Fara, "the Italians, who have always been fascinated by the idea of Europe, compared with ten or twenty years ago are slowly growing detached from it, and Europe is not doing anything to bridge this gap. Attempts have been made, of course he admits , but they are weak because they are occasional and inconsistent". ” “