"To guarantee a high-quality media service, we must pay real attention to people, as we know that the media system contributes to the moulding of the cultural humus and to the orientation of the collective ethos itself," said Cardinal Bagnasco. Then he added: "We must pay great attention to the choice of the media as well as to the care of people that are working for them." "Accordingly, we as a Church must invest much more on the formation of lay people, on their responsibility and creativity as believers, on their capacity of making the treasure of the Gospel understandable in the linguistic forms that are most in fashion today: music, cinema, web content, etc." ” ” ” “
