” “Such "closeness" must go hand in hand with the "evangelisation of the cultural ambience in which we live”, added the pope, according to whom "one of the prejudices that hinder or limit the effective assistance of the victims of infectious diseases is the attitude of indifference or even exclusion and rejection of them, which is shown sometimes by the welfare society”. This attitude "is also promoted by the image conveyed by the media, of men and women being only concerned by physical beauty, health and biological liveliness. It is a dangerous cultural trend that causes people to put themselves at the centre, to withdraw into their own small world, not to commit themselves to serving those in need”. Before such situation, we need "a pastoral that can really support patients in facing their sufferings". Then, it is important to "cooperate with the different public players”, so that "social justice" may be implemented "in such a delicate area as that of the care and assistance of the infectious patients" that should translate into a "fair sharing of the resources for research and treatment” and "the promotion of living conditions that may curb the onset and spreading of infectious diseases”.” “
